Eric Boehlert at Media Matters wonders if Glenn Beck has forgotten that the entire reason he is in hot water with advertisers revolves around the fact that he called the President of the United States a "racist" and someone who has "a deep-seated hatred of white people".

Because, you know, in all of his lashing out this week and last at his critics, he has yet to address this central point. Certainly he has not apologized for it. In fact, he's acting as though he never actually said it. As Boehlert puts it:

I ask because watch this clip below of Beck on Bill O'Reilly's show this week and watch as the two men bemoan the attempts by nasty liberals "loons" to shut Beck up; to snatch away his Freedom of Speech.

What's rather astonishing is that while Beck and O'Reilly clearly make (indirect) references to the ad boycott campaign, they never explain to viewers what sparked the outrage. They never explain why. They never explain the campaign was launched in direct response to the fact that Beck went on national television and called the President of the United State a "racist"; somebody who flashed a "deep-seated hatred of white people."

At Fox News, that smear has been flushed down the memory hole, and all that's left is playing victim.

Ah, but here's the one thing: If you've been watching Beck this week on his program, he's been imploring his audience to record it -- write it all down, even -- because it's the Most Important Stuff They'll Ever Watch on the Teevee.

That's because, if you watch what he's been doing so far, what seems to be emerging is that he is basically building a case justifying his declaration that Obama is a racist who hates white people.

This became crystal-clear midway through his Fox News program Thursday night, during a segment featuring ex-Democrat now complete loser Patrick Caddell and the ever-vivacious Michelle Malkin to heartily agree with whatever craziness came burbling out of his mouth.

They were all gathered to talk about the "army" of "thugs" that President Obama is planning to gather under the combined umbrellas of ACORN, SEIU, Color of Change and whatever other insidious "radicals" Beck believes he's uncovered.

And what does this "army" of "thugs" look like?

Why, they're all black people, of course.

Watch the segment and observe the examples he offers of the kinds of "thugs" he says Obama intends to incorporate into his army: some gun-toting Black Panthers, a shot from a Louis Farrakhan sermon before a Nation of Islam gathering, and a group of young black men doing military-style exercises.

This, as he explained earlier in the show, will be "Obama's SS."

So we now can see the arc of Beck's thesis this week: He was right to call President Obama an anti-white racist because he is this very moment forming an army of militant black thugs to take over your white neighborhoods and threaten your children and impose a liberal fascist state.

Or something like that.

You do have to wonder when the honchos at Fox will realize that Glenn Beck may bring in the ratings, but he is inflicting a deep scar on their brand name that will be a long time fading.