If you needed yet another story to highlight the absurdity of how a Tory government does things solely for their cynical political benefit rather than social good or industry requirement then this bit of foolishness would fit the bill. The Conservatives now say that Britons will have the "freedom" to purchase wine and sparkling wine in "pint" sized bottles. Unfortunately, the UK was in the European Union from 1973-2020 and those old imperial measurements have pretty much disappeared from the landscape, replaced by much simpler and standard metric measurements, so there's no point in ever producing in this new size since they could not be exported to Europe. And if you're under 50 or so you won't even know what they mean. So you have a pointless appeal to older voters on nostalgia for a product that never was and likely never will be.

Just idiotic.

Source: Independent

Britons will soon be able to buy “pint” sized bottles of still and sparkling wine in the form of a new 568ml amount to appear on supermarket shelves and in pubs, clubs and restaurants, the Government has announced.

The government has touted bringing back the pint measure for champagne as a supposed “Brexit win” – but practical difficulties mean the product is unlikely to actually hit shelves.

The move to introduce the 568ml size will sit alongside 200ml and 500ml measures already available, offering more flexibility and choice for customers, the Department for Business and Trade said.

Pint bottles of Champagne were sold in the UK before Britain joined the European Common Market and were on shelves until 1973. Their production ceased as they did not comply with EU weights and measures rules.

Some 900 vineyards, which currently produce around 12.2 million bottles of still or sparkling wine a year, are set to benefit from the new post-Brexit “freedoms”, the department said.

Tellingly, when the government asked people if they wanted to remove metric measures the response was overwhelming.

The department said analysis showed 98.7% of respondents were in favour of using metric units when buying or selling products, either as the primary unit of sale as currently or as the sole unit of sale.

Mhari Aurora, "The government is backing down on post-Brexit laws to bring back imperial measures, as 99% in a consultation said they were fine with the law as it was where you can use imperial and metric measures alongside one another."