July 9, 2023

Probably not surprising that Tucker's rants on Twitter aren't exactly setting the world on fire. Fox News viewers skew heavily to the one-foot-in-the-grave demographic and probably aren't that jacked to jump on Twitter for their Tucker fix. And even these numbers are heavily inflated. As Twitter itself states, "Anyone who is logged into Twitter who views a Tweet counts as a view, regardless of where they see the Tweet (e.g. Home, Search, Profiles, etc.) or whether or not they follow the author. If you’re the author, looking at your own Tweet also counts as a view."

Source: Newsweek

Tucker Carlson's new Twitter show has seen its viewing figures fall dramatically, since it was first launched on June 6, according to data made publicly available by the social media giant.

The conservative firebrand had hosted a Fox News show until April when it was suddenly announced he and the broadcaster had "agreed to part ways," sparking intense speculation about his future. In May Carlson announced he would host a new show on Twitter, which had been taken over by self-described "free speech absolutist" Elon Musk back in October 2022.

This sparked fevered interest about whether Carlson could maintain his level of political influence in the absence of Fox News, and if a major politics show released on Twitter would be successful with viewers.

So what are his numbers?

Initially Carlson's content attracted massive attention with his announcement video, posted on May 9, racking up 134.1 million views.

When the show, named Tucker on Twitter, itself launched on June 6 it received 120 million views for the first episode, followed by 60.7 million views for the second episode on June 8 and 104.2 million for the third, published on June 13.

This was followed by a significant slump, with the fourth episode on June 15 getting 32.5 million views, then 17.4 million for the June 20 episode and 32.1 million for the sixth on June 22.

More recently viewing figures have slumped still further to 15.6 million for the seventh episode, released on June 28, and just 8.8 million for the eighth and most recent edition, published on June 30.

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