The right-wing outrage machine kicked into overdrive when Bud Light decided to appeal to the younger generation by promoting Dylan Mulvaney on their cans of beer.

The chyron on Tucker Carlson's latest hate segment was this: 'Bud Light Trans Partnership Backfires in a Big Way'

Bud Light's new promotion didn't backfire at all. It was used as fodder so that Republicans can keep on promoting the ludicrous, offensive, and homophobic attacks on the LGBTQAI+ community.

Tucker really hates the new Bud Light can.

"So, it used to be, like, five years ago, the idea was, you do your thing, we do our thing, we don't bother each other," Carlson said. "That was called tolerance. You want to dress up like a woman? Fine."

"Now, the rules have changed completely," he said. "Worship me as I dress up like a woman, or I'll crush you."

When did the trans community say worship me, or I'll crush you? The answer is never. Carlson lies so effortlessly, it's sickening.

"That's why suddenly everything, even beer cans, are celebrating and promoting transgenderism. Bud Light has just released a commemorative can celebrating a man who dresses up like a woman. His name is Dylan Mulvaney."

Carlson then attacked Alyssa Heinerscheid, VP of Bud Light, for the idea and then claims Bud Light, "hates its own customers."

Carlson then played a video of Heinerscheid explaining that Bud Light needed to change things up because they were a bit out of touch. Out of touch with the younger generation.

That's sacrilege, according to Tuckems.

Singer John Rich joined in, saying his brand reaches out to "God, family, and country."

Carlson came back and hoped for the total annihilation of Bud Light.

"I don't want to be mean, I don't want to hope for bankruptcy, but in this case, I think we have to hope for that," Carlson said.

In their world, beer is for straight white Christian men. That's all you are allowed to promote.

If Carlson drinks Bud Light, he must've really enjoyed their 2015 campaign where they almost glorified date rape.

"Anheuser-Busch -- stopped production of the label Tuesday night, ending its two-month run describing Bud Light as “The perfect beer for removing ‘no’ from your vocabulary for the night.”

Philip Bump writes: "What the Bud Light backlash has in common with today’s Republican Party":

The Republican Party itself is in a similar position as Bud Light, appealing mostly to older White voters. It has occasionally talked about trying to expand its appeal, including after the 2022 election, but efforts to do so are anathema to its core base of support.

It is somehow incomprehensible that Bud Light should actively be interested in courting a younger population that is sincerely more open to LGBTQ Americans. Those under age 30 are 16 percentage points more likely to say the country hasn’t gone far enough to welcome those who are transgender than they are to say we’ve gone too far, according to Pew. Those aged 65 and up are 12 points more likely to say we’ve gone too far.

PS It's hilarious to watch wingnuts look for alternatives to Bud Light when Anheuser Busch has a huge lock on the low-end beer market. As Slate reported a few years ago, "Today, two powerful brewers continue to dominate the American beer market. Combined, Anheuser-Busch InBev and Molson Coors (called MillerCoors until this year) sell around 65 percent of all beer in the U.S. "