Chris Licht, the new boss at CNN, reportedly has a sad. His big plans for CNN are going over like a lead balloon. Instead of running a news media that was popular and people liked, he shut down a whole new venture into a streaming channel and canned a lot of trusted personalities for even more right wing ones. In other words, he was trying to create Fox Lite or something.
CNN is lagging in the polls compared to last year and they have lost hundreds of millions of dollars in revenue. So what does Licht do to restore trust to the CNN brand? He insults the entire former audience, of course!
Former MSNBC host Keith Olbermann slammed Licht as a "TV Fascist" after the chief executive moved Lemon to the new morning show, which the veteran journalist now co-anchors with former CNN White House correspondent Kaitlan Collins and former CNN Newsroom stalwart Poppy Harlow.
"The uninformed vitriol, especially from the left, has been stunning," Licht told The Times. "Which proves my point: so much of what passes for news is name-calling, half-truths and desperation."
But then Licht revealed the reason why he is trying to turn CNN into Fox Lite - he has delusions of grandeur:
"I want CNN to be essential to society," Licht told The Times. "If you're essential then the revenue will follow."
With many households eschewing cable for streaming services, Licht said he wants "rational" conversations on the network to inspire viewers to "take what they've heard to the dinner table and have a discussion."
"That's a dream of mine," he told the newspaper.
Now, I'm not a big shot like Licht or even Elon Muskrat, but I do know that if something is working, you don't fix it.