How interesting. Twitter ups the ante re: Facebook ads. Via the Guardian:
Twitter will ban all political advertising, the company’s CEO has announced, in a move that will increase pressure on Facebook over its controversial stance to allow politicians to advertise false statements.
The new policy, announced via Jack Dorsey’s Twitter account on Wednesday, will come into effect on 22 November and will apply globally to all electioneering ads, as well as ads related to political issues. The timing means the ban will be in place in time for the UK snap election.
Twitter had previously implemented rules and restrictions for political advertising.
The announcement comes as Facebook is embroiled in a controversy over its decision to exempt ads by politicians from third-party factchecking and from a policy that bans false statements from paid advertisements.
Dorsey went on to explain.
"A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
"While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.
Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep
fakes. All at increasing velocity, sophistication, and overwhelming scale.
"These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.
"For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well...they can say whatever they want!
