Travel and Leisure is reporting that the Trump Hotel line is undergoing a name change. They are launching a "lifestyle brand hotel" called Scion, "aimed at millennials."

And by millennials, they apparently mean Ivanka Trump and her super rich friends. Just like everything else that company does for the "youth."

Donald being a yuuge white supremacist Republican douche and loser during this Presidential campaign may have something to do with the fall of the hotel brand.

And of course, the Trump family is lying about it.

According to Hipmunk, bookings at Trump Hotels plummeted 59 percent during the first half of 2016 and data from Foursquare shows a 17 percent drop in foot traffic at Trump properties since June 2015, when the reality TV star announced his presidential bid.

Trump Hotels, however, refutes the analysis.

“Our business at Trump Hotels is stronger than ever and we are incredibly excited about the future of Scion, the newest brand in our hotel portfolio,” Ivanka Trump, who is the executive vice president of development and acquisitions for the brand, said in a statement.

Yeah, Ivanka got her BS in and from marketing, where she learned to use words like "incredibly excited" in press releases about the polished turd that is the Scion rebranding.

The Trump's do realize that "Scion" was Toyota's 13-year failed attempt to get young people to drive Toyotas, right? And that Toyota finally ended that charade this past February? That car magazines had headlines this year like "Toyota's youth-oriented sub-brand Scion is put out of its misery"? Maybe Donald got a "deal" on the name. But even so, do they really think Trump Scion Hotels will appeal to people whose "lifestyle" is primarily student debt and no where to live but their old room at Mom's House?

I think Hillary Clinton will be President longer than the Trump Hotel DC will be owned and operated by the Trump kids.