Even though several Republican talkers were trying to dissuade Romney from entering the general election in 2016 for the presidency, all indications were that Mittens was going to run again. And the Intertubes were very happy. The Daily Beast even teased this earlier:

Mitt Romney will call senior donors at 11am EST Friday to give them “an update” on his campaign plans. Sources have told the Daily Beast that the former Massachusetts governor will announce his intention to explore another run for the White House.

Then came the sad news minutes ago.

Mitt Romney said Friday that he would not seek the Republican nomination for president in 2016.

Mr. Romney, the former Massachusetts governor, shared his decision on a conference call with a small group of advisers.

In a second call to a larger group of supporters, Mr. Romney said, “After putting considerable thought into making another run for president, I’ve decided it is best to give other leaders in the Party the opportunity to become our next nominee.”

Mr. Romney said he believed he could win the nomination, but he expressed concern about harming the party’s chances to retake the White House. “I did not want to make it more difficult for someone else to emerge who may have a better chance of becoming the president,” he said.
He added that it was “unlikely” that he would change his mind.

That's one less Fizbo to join the 2016 Republican Clown Car tour. I sure would have loved to see Jeb, Chris and Mitt fighting for the right to represent the President Business wing of the GOP.