Bloggers routinely rely on traditional news outlets for breaking news, but it's good to know that traditional news outlets are also turning to bloggers.

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier. [...]

Dr. Kaye Sweetser, APR, assistant professor of public relations at the University of Georgia's Grady College, said "...this survey shows that business journalists are embracing user-generated content like blogs, webinars and podcasts... in their day-to-day reporting..."

I'm glad to know we're helping.