An excellent article
The factors that make President Bush a vulnerable incumbent have almost nothing to do with his opponent, John F. Kerry. They stem directly from two closely linked, high-stakes policy gambles that Bush chose on his own. Neither has worked out as he hoped.
The first gamble was the decision to attack Iraq; the second, to avoid paying for the war. The rationale for the first decision was to remove the threat of a hostile dictator armed with weapons of mass destruction. The weapons were never found. The rationale for the second decision -- the determination to keep cutting taxes in the face of far higher spending for Iraq and the war on terrorism -- was to stimulate the American economy and end the drought of jobs. The deficits have accumulated, but the jobs have still not come back.
http://www.washingtonpost.com/wp-dyn/articles/A64017-2004Aug13.html